• 2026 Vision
• People Proud of their city & making a positive contribution
• Learning & Innovation
• A dynamic business environment
• An attractive, sustainable and stimulating environment
• Imaginative Arts and Cultural Opportunities
• A unique sense of place

A unique sense of place

• a place that people naturally gravitate towards for a high quality experience in all aspects of urban life and that people are proud to promote
• a place that is both confident in its role at the heart of the region, that stimulates development outside its boundaries and which is valued beyond the city region
• a city which celebrates its relationship with the sea through maritime heritage, innovation, business, learning, physical landscape and events
• a place with distinctive neighbourhoods and district centres providing a focus for local services and community activities