City Brand
Partners in Southampton have been considering and developing a brand for the city.
A brand is
The good name of a product, an organisation or a place
A short-cut to an informed buying decision
But most importantly: A brand is a promise of value
For Southampton we are trying to convey this promise of value to all our various audiences through everything we do.
The city has a long tradition of being innovative and creative and this is what is driving our development, our communication and our service and this emphasis on innovation and creativity is the brand for Southampton..
It is often difficult to show people a brand, as it is generally something that needs to be experienced, however the partnership have developed a city brand and identity guide to provide a corporate identity for the city as a whole.
As part of the development of this corporate image for the city, a font has been designed and colours adopted which can be used to promote city activities.
Click Here to see the current city brand and identity guide
Click here for Guidelines on how to use the city brand and identity guide
You may already have seen this used on the partnership’s web site and the City Vision document. The new welcome signs, also funded by the partnership, are in the font and one of the city’s colours.
There will be templates and downloads available shortly for partners so they can use these tools to help with their own promotion and communication. In the meantime, if you need any advice or guidance on your own requirements please contact Diane Wallace, Design and Production Manager from the city council on 023 8083 2720.
